Petit Pinceau is a brand by La Petite Épicerie, a French company founded by Laura Nicoulaud and Médéric Mille, two creative hobby enthusiasts.

Our goal: to offer paint-by-numbers kits accessible to everyone, even if you have never held a paintbrush. Complete kits that are easy to use and designed to simply rediscover the joy of creating with your own hands.

But behind every Petit Pinceau are also commitments that are close to our hearts: collaborating with real artists, prioritizing French-made products, working with ESATs (specialized workshops), and choosing a bio-based paint that is more environmentally friendly.

At Petit Pinceau, every illustration is born from the work and vision of a male or female illustrator.

We carefully select artists with diverse styles to offer you original, inspiring, and distinctive collections. Colors, compositions, details… each design has a true artistic identity before being adapted for paint-by-numbers.

We choose not to generate our illustrations using artificial intelligence. Whether it is Petit Pinceau, Petit Pastel, or Petit Crayon, our priority is to showcase the creativity, expertise, and sensitivity of the artists we collaborate with.

The male and female illustrators are paid for their creations and artistic work. This is an essential commitment for us to support creativity and continue to offer original works imagined by artists with unique visions.

The Petit Pinceau range is a Made in France creation, from the illustration to the box, including the paint and the painting surface.

From the brand's inception, we wanted to make the environment a key design criterion. The choice of our materials, suppliers, and paint was therefore carefully considered to offer paint-by-numbers kits made in France, of high quality and more responsible.

Our small pre-filled paint pots are made in northern France by a partner specializing in more environmentally friendly paints. Our paint is 100% bio-based and composed of 98% ingredients of natural origin, mainly derived from plants and water.

It is also free from petrochemical solvents and has a very low volatile organic compound content. Its fluid and smooth texture makes it pleasant to apply, even for beginners, while offering a matte, pigmented, and luminous finish.

The box as well as the painting sheet are also printed in France, in order to favor local manufacturing across the entire range.

Finally, we carefully select the other components of our kits, notably our 100% vegan brushes and our thick paper, to offer a complete, pleasant, and high-quality creative experience.

For several years, La Petite Épicerie has collaborated with several ESATs (Work-Based Support Establishments and Services), particularly those located near our warehouse in Montreuil (93).

These partnerships play an important role in assembling our collections, and especially our Petit Pinceau kits.

The workers at the ESATs participate in different stages of preparing the kits: filling the paint pots, assembling the various components, and packaging the kits.

Through these collaborations, we help support the inclusion and professional integration of people with disabilities, while building local and lasting partnerships.

Over the years, genuine relationships of trust have been built between our teams and those of the ESATs. Their expertise and work contribute directly to the production of the kits you hold in your hands.

Petit Pinceau was born from a simple belief: you don’t need to know how to draw or paint to enjoy creating.

Each kit is designed to guide you step by step with numbered areas and corresponding colors. A set of instructions available in French and English also comes with each kit to make it easier to complete.

Whether you are a complete beginner, a craft enthusiast, or simply looking for a moment to slow down and step away from screens, paint-by-numbers allows you to focus, take time for yourself, and gradually see a piece of art emerge, created with your own hands.

🇫🇷 A Made in France range

🫶🏻 Gift sets assembled in collaboration with ESATs

🎨 Original illustrations created by paid artists, without the use of AI

🌱 Bio-based paint made with 98% naturally derived ingredients

✨ A creative activity suitable for both beginners and enthusiasts

Because for us, the joy of creating is even more meaningful when it is guided by artistic, human, and responsible choices.